The Power of Getting Familiar

To get familiar with something or someone is a basic marketing strategy rule (to make the consumers familiar with brands). And we do have a lot of cool applicable disambiguations to quote - like social interactions.

1 To Think about a Product/Service makes you remember the Brand 

Just by thinking about a product/service with the most positive/negative name/image/sound will bring the brand to your mind. Example? 

Think about 

Fast 

Food 

Either Mcdonalds, Burger King, Chick-fil-A, Dunkin' Donuts, Taco Bell, Wendy's, Subway, Starbucks was there.

2 To Link a Brand to a Product/Service Title

Some new ones like "Skype Me", "Google It" or "Waze it" can already be recognized. Instead of Call Me, we use Skype Me - instead of Search for it, we use Google It and instead of giving directions we use Waze It. 

3 Time of Exposure Makes it Shine

Being a public person, a trademark, a logo or design - your media exposure will make people get used to your business. Examples:

- Do you remember that vehicle you took as horrible at first but it somehow became acceptable with the time?

- An actress/actor that was ugly for you but now it's okay?

- Can you remember a company Gingle?